Shaanxi Baisfu Biotechnology Co., Ltd. Launches High-Purity WS-23, Leading a New Revolution in Cooling Ingredients
Xi'an, June 24, 2025 - Shaanxi Baisfu Biotechnology Co., Ltd. announced today that its independently developed and produced high-purity cooling agent WS-23 (N,2,3-trimethyl-2-isopropylbutyramide) has officially entered large-scale production. This revolutionary cooling ingredient, with its superior performance and broad application prospects, is set to bring a brand-new sensory experience upgrade to multiple industries, including food and beverage, daily chemicals, and pharmaceuticals.
The New-Generation Cooling Agent WS-23: Breaking Tradition and Setting New Industry Standards
As a new-generation synthetic cooling agent, WS-23, chemically named N,2,3-trimethyl-2-isopropylbutyramide, has a molecular formula of C10H21NO, a molecular weight of 171.28, and a CAS number of 51115-67-4. Compared with traditional menthol, WS-23 has significant technical advantages: its cooling effect lasts longer, up to 15-30 minutes. Moreover, it does not have the bitter and pungent taste of menthol and is non-irritating to mucous membranes and skin, making it highly suitable for products for sensitive skin.
The WS-23 produced by Shaanxi Baisfu has a purity of over 99%. It appears as a white crystalline powder with a mint-like cooling taste. Its melting point ranges from 62-64°C, and the flash point is greater than 100°C. It has good solubility in alcohol and oils. Notably, WS-23 exhibits excellent high-temperature stability, withstanding high-temperature baking at 200°C without affecting its cooling intensity. This characteristic makes it stand out in food and industrial applications requiring high-temperature processing.
Extensive Application Scenarios: Comprehensive Coverage from Daily Consumption to Industrial Applications
The versatility of WS-23 enables it to play a crucial role in numerous fields:
In the food and beverage industry, WS-23 can be used in chewing gum, candies, chocolates, carbonated beverages, sports drinks, and energy drinks. With a low dosage of only 30-100mg/kg, it can provide a long-lasting cooling taste, enhancing consumers' sensory experience. Additionally, it can mask the unpleasant aftertaste in certain beverages.
In the cosmetics and personal care sector, WS-23 is widely added to lotions, creams, gels, toothpaste, and other oral care products. It gives the skin a refreshing and invigorating feeling, especially suitable for summer skin care products and sunscreens, providing consumers with an immediate cooling and soothing experience.
Pharmaceuticals and health products are also important application areas for WS-23. It can be used as a taste-masking agent to improve the taste of oral medications or added to topical creams or gels as a cooling agent to relieve skin discomfort. Furthermore, WS-23 can be used in air fresheners to provide a long-lasting cooling sensation and improve indoor air quality.
In the tobacco and e-cigarette industry, WS-23 is gradually replacing traditional menthol. It not only reduces the irritation of smoke, making the smoking process smoother and more comfortable but also offers a much longer-lasting cooling sensation than traditional menthol, providing a better taste choice for e-liquids and new tobacco products.
Baisfu's Strength: The Perfect Combination of Technological Innovation and Quality Assurance
As a high-tech enterprise specializing in the research, development, production, and sales of flavors and fragrances, Shaanxi Baisfu Biotechnology Co., Ltd. possesses strong technological research and development capabilities and a complete production system. Founded in December 2019 with a registered capital of 3 million yuan, the company is located at Tower A, Baode Yungu International, No. 52 Jinyeyi Road, Yanta District, Xi'an. Its location offers excellent geographical advantages and convenient transportation.
The company attaches great importance to research and development investment, boasting a professional R&D team of more than twenty people, including 2 doctors and over ten postgraduates. All experimental equipment is imported advanced instruments from abroad, ensuring the efficiency and accuracy of R&D work. In July 2002, the Baisfu Flavors and Fragrances R&D Center was established, laying a solid foundation for subsequent product development. In May 2015, a synthetic fragrance production workshop with a construction area of 5,000 square meters and an annual production capacity of 2,500 tons was officially put into operation, providing strong support for the large-scale production of WS-23.
In terms of quality management, Shaanxi Baisfu strictly implements product quality and environmental management controls. It has obtained various domestic and international certifications, including China GPM, ISO9001, ISO14001, kosher, HALAL, Eurofins, etc., ensuring that every link from R&D to production meets the highest standards.
With more than ten years of technical accumulation and market development, the products of Shaanxi Baisfu have reached more than 30 countries and regions worldwide. The company has established good cooperative relationships with renowned domestic and international enterprises and has received widespread praise from customers for its high-quality products and services.
Broad Market Prospects: WS-23 Leading the Rapid Growth of the Cooling Agent Market
With the increasing attention of consumers to health and natural ingredients and the growing demand for functional additives globally, the cooling agent market has shown strong development momentum. According to market research data, the global cooling agent market size reached approximately 180 million US dollars in 2024, with a year-on-year growth rate of 7.6%. It is expected that by 2025, this market size will exceed 210 million US dollars, and the year-on-year growth rate is expected to remain at around 11.1%.
China, as one of the most important cooling agent markets in the world, is expected to reach a market size of 1.92 billion US dollars by 2025, accounting for 20.3% of the global market share. During the same period, China's cooling agent production capacity will increase to 14,000 tons, with an output of 11,000 tons. Shaanxi Baisfu, with its advanced technology and stable product quality, is gradually occupying a more important position in both domestic and international markets.
As a high-end product in the cooling agent category, the market demand for WS-23 is growing particularly rapidly. The food and beverage industry remains the largest consumer market. In 2024, the global demand for WS-23 in the food and beverage industry was 18,000 tons, accounting for 64.3% of the total demand. It is expected that by 2025, this demand will increase to 19,800 tons. Meanwhile, the demand for WS-23 in the daily chemical and pharmaceutical industries is also steadily rising, providing continuous impetus for industry development.
Post time:2025-06-24
